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Sponsor Product Distribution and Product Placement Opportunities

Become a sponsor & put your products in front of people who care about food, farming and local communities
Buy From Farmers Direct is being built as a trusted platform for people who want to discover better food, support British producers and reconnect with the people behind what they buy. As the platform grows, we are opening opportunities for sponsors who want to place products, distribute samples, support campaigns or feature their brand across our website, content channels and community projects.
This is designed for sponsors whose products genuinely align with food, farming, rural life, growing, cooking, hospitality, education, sustainability, local communities or British produce.

Our aim is simple: to help the right products reach the right people in a way that feels useful, honest and relevant.

Who this is for

Sponsors

As our traffic outpaces a large majority of sites in the UK we want to help our audiences find the appropriate products that resonate and match with their ethos, beliefs and quality of living.
Worker handling boxes of fresh produce in an open lorry

Our range of Sponsors

Here are some of our previous sponsor product placements that may be suitable for your business:

  • Food and drink brands
  • Farm shops and local food businesses
  • British producers and growers
  • Kitchen, cooking and food preparation brands
  • Gardening and growing brands
  • Rural lifestyle businesses
  • Sustainable packaging suppliers
  • Educational food projects
  • Farm and agricultural suppliers
  • Events, workshops and experience providers
  • Health, wellbeing and nutrition brands
  • Hospitality and farm stay businesses
  • Community food organisations
  • Brands that support British farming, food education or local resilience

Every sponsorship request will be reviewed to make sure it fits the values of BFFD and offers something genuinely useful to our audience.

What product placement can include

Sponsors may be able to support or feature across a range of BFFD platforms and campaign areas. This could include:
  • Product placement within website content
  • Sponsored product mentions in relevant guides
  • Product inclusion within campaign pages
  • Sample distribution through events or community projects
  • Product placement in newsletters or email campaigns
  • Branded content across social media platforms
  • Product features in videos, reels or creator led content
  • Giveaways, competitions or supporter rewards
  • Product placement within farm, food or education campaigns
  • Product visibility alongside relevant seasonal campaigns

The most suitable route will depend on the product, audience, campaign goals and available platform space.

Buy From Farmers Direct logo

Sponsorship Opportunities

Put your brand in front of local food lovers

Reach people actively searching for British farmers, producers and local food. Choose a placement that fits your goals — from a single directory advert to the homepage and newsletter.

Card icon

Standard Directory Advert

One fixed advertising card below the map and supplier browsing sections.

£50

/month

enquire
Map icon

Map Sponsor

Rotating sponsor position above the map, after the directory intro.

£100

/month

enquire
Map pin icon

County Sponsor

A prominent sponsor block on one county landing page, above its supplier listings.

£100

/month

enquire
Product icon

Product Category Sponsor

Above listings on one relevant category page, such as vegetables, meat or dairy.

£75

/month

enquire
Home icon

Homepage Sponsor

A dedicated sponsor block below the main search section

£150

/month

enquire
Calendar icon

Growers Calendar / Guide Sponsor

A branded strip below the introduction of the calendar or an agreed resource page.

£100

/month

enquire
Account icon

Free Supplier Profile Advertising

An advert across an agreed group of relevant free supplier profiles.

£75

/month

enquire
Mail icon

Newsletter Placement

One branded section within one newsletter, once we can evidence its audience.

£50

/send

enquire

Interested in becoming a partner of BFFD?

Tell us your goals and we’ll recommend the right placement. Multi-placement and longer-term packages available on request.

Enquire about partnership

How sponsor product distribution works

  • STEP 1 - Contact the BFFD team
  • To begin, email: assistance@buyfromfarmersdirect.co.uk Please include your name, business name, website, contact number and a short explanation of the product or campaign you would like to discuss.
  • STEP 2 - Tell us what you want to place or distribute
  • Let us know what product you would like to promote, distribute or feature. This may be a physical product, sample item, branded resource, food item, educational pack, growing product, seasonal item or campaign asset. Please include as much useful information as possible, including product type, target audience, quantity available, preferred campaign dates and any location requirements.
  • STEP 3 - Explain your preferred platform areas
  • Sponsors can tell us which areas they are most interested in. This may include: Website placements, Social media campaigns, Newsletter features, Video content, Community projects, Supplier promotions, Giveaways or competitions. If you are unsure, the BFFD team can suggest suitable options based on your product and goals.
  • STEP 4 - BFFD reviews the sponsorship fit
  • All product placement and distribution requests are reviewed before approval. We look at relevance, audience fit, product quality, campaign suitability, trust, safety and whether the opportunity supports the wider BFFD mission. BFFD may decline products or sponsorships that do not feel appropriate, are misleading, do not match the platform values or could weaken trust with our users.
  • STEP 5 - Campaign options are agreed
  • If the opportunity is suitable, we will discuss the best placement route. This may include a one off feature, a seasonal campaign, a product giveaway, a sponsored article, a social media series, a newsletter placement or a wider partnership. At this stage, we will agree the campaign format, timing, platform use, creative requirements, product quantities and any reporting expectations.
  • STEP 6 - Products and assets are supplied
  • Sponsors may be asked to provide: Product samples Product information Images and video assets Brand logo Website link Usage instructions Safety or compliance information Offer codes or discount codes Campaign copy Delivery details Contact information Any restrictions or legal requirements For physical product distribution, delivery dates and recipient routes must be agreed in advance.
  • STEP 7 - Product placement goes live
  • If the opportunity is suitable, we will discuss the best placement route. This may include a one off feature, a seasonal campaign, a product giveaway, a sponsored article, a social media series, a newsletter placement or a wider partnership. At this stage, we will agree the campaign format, timing, platform use, creative requirements, product quantities and any reporting expectations.
  • WHAT TO INCLUDE IN YOUR ENQUIRY
  • Your full name & Business or organisation name
  • Website address
  • Product name & Product type
  • Whether you want product placement, product distribution or both
  • Preferred platform areas & preferred campaign dates

Interested in product placement or sponsor distribution?

Sponsors may be able to support or feature across a range of BFFD platforms and campaign areas. This could include:

assistance@buyfromfarmersdirect.co.uk

We will review your enquiry and come back to you with the most suitable next steps. 

Please start your email heading with ‘Potential Sponsor’.

Become a trusted sponsor

Sponsors are like members of our extended family. We actively look for the best partnerships that work for you, the suppliers, the patrons and the BFFD community.
Become A Sponsor
Become A Supplier

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