The ‘Supermarket Comparison Checker’ is designed to help shoppers compare supermarket prices with local suppliers, making it easier to see where the best value really is. It gives users a practical way to challenge the idea that local food is always more expensive, especially at a time when household budgets are under pressure. By comparing prices clearly, shoppers can make more informed choices and may find that buying from a local farmer, grower or supplier offers better value than expected.